Selling weekly or biweekly is a good selling cadence, it helps build brand recognition faster. But if I'm being honest, there's no perfect selling schedule, it really depends on each seller and their business goals. No one solution fits all, and in this post, we are going to break that down.
Pros and Cons of Selling at Weekly Markets
Weekly markets help you get your business in front of repeat customers every week. It helps build a consistent income and also helps you become familiar with your local community, clients, and customers.
Selling at weekly markets does require more work. You will need to make sure that if you sell handmade goods, you are consistently making new inventory for weekly markets, or if you're a food vendor, you are making sure you consistently have ingredients.
Selling at Biweekly Markets
Biweekly works better for a lot of solo vendors and makers who build everything by hand. It buys you a full week between events for restocking, packaging, and running the rest of your business.
We personally like and recommend selling at biweekly markets. It's easier to maintain, logistically. It gives us two weeks in between markets to prepare, shift priorities, or attend to any other logistics to work with our vendor business.
Selling at One Off Events
One off events can pay off well, depending on the event. We still prefer weekly or biweekly markets because the cadence is consistent. We know we're going to sell, and we have a good sense of the revenue to expect.
One-off events are less frequent, and less predictable, but the right one can be worth working into your schedule.
For example, our local peach festival happens once a year but it draws over 10,000 visitors in a single weekend, which is the kind of turnout that's hard to pass up.
Not every one-off event delivers that kind of crowd. Before you commit, research the market or event before signing up.
Start with a revenue target, then divide by what you typically sell per market. That tells you how many events you actually need each month. Compare that number against how much inventory you can restock in between. Running dry halfway through a market kills the whole point of showing up.