Posting your vendor market or event on Facebook is beneficial for several different reasons that we are going to get into in this article. It's still one of the easiest and best ways to reach your local community.
If you run a vendor market or event, posting there can bring in more vendors, more shoppers, and more networking opportunities. Here are three ways it pays off.
Recruit More Vendors to Your Market
One of the most popular places vendors search for local vendor events in their area is through Facebook and Facebook Groups.
By posting your market on Facebook, you have the ability to find new vendors for your event without having to do cold outreach.
More applicants means diversity in vendors, increased revenue, and a stronger community.
A market with bakers, jewelry makers, and food trucks can bring more shoppers than one with five vendors selling the same thing.
Get Free Marketing and Visibility
Marketing is one of the biggest challenges market organizers face. Facebook groups make it easier to solve on a small budget. Most towns have several local groups built around events, buying and selling, or community happenings.
Create an event page for your market and share it in those groups so people can RSVP, ask questions, and pass the word along to friends.
Build Your Network
Running a market means constantly meeting new vendors and community members. Facebook posts open the door to conversations you might not have otherwise.
You might meet a food truck owner who tips you off to a bigger fairground, or another organizer running a market two towns over. Those relationships tend to pay off long after the original post is gone.
If Facebook brings in more vendor applications than you can track in a spreadsheet, Marketlly gives you one simple place to collect, review, and manage them all.